What is the loyalty program and how do you set it up?

Open the settings page

In the left menu, open the Customers › Loyalty Program page. At the top of the page there are the 1 Settings, Members and Actions tabs. In the 7 Customer's card section on the right, you see how the card will look to the customer and a short summary of your settings; you can choose the card color with the color buttons.

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1. Turn on the program

   Turn on the 2 Program switch. While it is on, every sale with a number entered earns points; when you turn it off, earning stops and customers' balances are not deleted. When you turn the program on for the first time, the Loyalty Program Agreement opens; the program turns on once you read the text to the end and accept it. Acceptance is taken once on behalf of your business.

2. Choose the money points rate

   Choose one of the options 3 Percentage of the purchase (e.g. 2%: 20 points for a 1.000 ₺ purchase) or Fixed points per X ₺ (e.g. 3 points for every 100 ₺). 4 Enter the rate.

3. Set a group-specific rate if you want

   If you want a different rate for some product groups (e.g. 5% for personal care, 1% for basic groceries), press 6 + Add group rate, 5 select the group and enter the rate. Subgroups are included in this rate; if a subgroup has its own rate, that one applies. If the receipt has products from different groups, each product is calculated with its own rate.

   Group-specific rates are shown only while Percentage of the purchase is selected. If "Fixed points per X ₺" is selected, this section is hidden.

Stamp card

Turn on the 1 Stamp card switch and 2 choose how stamps are given:

• 1 stamp per purchase: you can enter a minimum amount if you want (e.g. purchases of 50 ₺ and over).
• 1 stamp per X ₺: e.g. 1 stamp for every 100 ₺.
• 1 stamp per item: 3 each item in the groups you select earns 1 stamp; someone who buys 3 coffees earns 3 stamps. If you do not select a group, all products count.

4 Enter how many stamps earn the reward. 5 The reward can be a Discount (fixed amount) or One free product. If you choose a free product, type the product name or barcode in the 7 search box and select it from the list; 6 the products you selected appear here (up to 20 products, remove with ×). At the till the customer picks one of these products, and it is added to the receipt for free.

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Which payments earn points

1 Tick the payment types that earn points (Cash, Card and the payment types you set up yourself). 2 Choose whether On account (credit) sales earn points. 3 With Points calculated on, set whether points are calculated on the amount after receipt discounts or before them.

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• With split payment, each part is calculated according to its own payment type.
• Orders and the part paid with points do not earn points.

Gift points

1 Welcome points are loaded once, on the customer's first purchase with a number at your business. 2 Birthday points are loaded that morning for customers who entered their birthday on benimpos.com/rewards and shopped in the last year; you enter how many days they stay valid in the box next to it. Entering 0 turns it off.

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Which products earn points

You can exclude low-margin products such as cigarettes, alcohol, Kent Kart (transport card) or phone top-ups. 1 Choose All except selected groups or Selected groups only, and 2 tick the groups in the list. Selecting a group also selects its subgroups. Excluded products do not earn points or stamps, and cannot be paid for with points or rewards.

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Using points and validity

• 1 Part payable with points: the maximum percentage of a receipt that can be paid with points (e.g. 50%). If you enter 100%, the whole receipt can be paid with points.
• 2 Can be used once at least ... points are collected: e.g. if you enter 50, the customer can start using points after passing 50.
• 3 When the number is typed manually, no checkout code is asked up to ... points: we recommend leaving this at 0, so that no one but the customer can spend their points. Above the limit, the customer is asked for the checkout code on their phone (no SMS is sent). If the customer was found with the checkout code in the first place, the code is not asked again.
• 4 Points are valid for ...: 3 months, 6 months, 1 year, 2 years or unlimited. The oldest points are spent first.
• 5 When you extend the period, the Apply to previously earned points too box appears. If you tick it, older points that have not expired are extended to the new period; if you do not, the new period applies only to points earned from now on. If you shorten the period, older points keep the period they were given with.

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Protection against misuse

• 1 The maximum number of sales per day on which one number can earn points (e.g. 3). This stops cashiers from entering their own number on receipts of customers who are not members.
• 2 The maximum points and stamps staff can add or deduct manually in one day. There is no limit for the account owner.
• 3 Staff and branch manager numbers do not earn points.
• 4 If no number is entered on the sale, the customer account's mobile number earns: when you make a sale with a customer selected, the mobile number on the customer account card is used. Older versions of the desktop and mobile apps have no number field, so with this option points are earned from those versions too.

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Save

Press Save at the bottom of the page. The change applies from the next sales on. In the Last 30 days box on the right, you see the number of members, sales that earned points, points earned and used, and the total balance held by your customers.